Standards of Business Conduct

As holders of the Certified Financial Planner™ or CFP® certification, our financial advisors adhere to the Code of Ethics and Professional Responsibility established by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). As Certified Financial Planner™ professionals, we:

  • Provide professional services with integrity.
  • Provide professional services objectively.
  • Maintain the knowledge and skill necessary to provide professional services competently.
  • Are fair and reasonable in all professional relationships.
  • Disclose conflicts of interest.
  • Protect the confidentiality of all client information.
  • Act in a manner that demonstrates exemplary professional conduct.
  • Provide professional services diligently.

(This language is from CFP Board’s website.  Read the code in its entirety.)

As a Securities Exchange Commission Registered Investment Advisory firm*, Pettinga Financial must operate as a fiduciary of your personal financial matters. This means we must act in the best interest of our clients and mitigate or disclose potential conflicts of interest.

*Registration does not imply a level of skill or training.